BAVARIA - DEALER BOARD
It is already an established tradition at
Bavaria Yachts for dealers to share their
market knowledge and ideas with the
yard management. Now, this custom
has been taken further with the establishment
of the “Bavaria Dealer Board”.
Today, twenty dealers from Europe, China
and Australia advise the yard.
The first meeting of the new
“Bavaria Dealer Board” took
place at the yard in Giebelstadt
at the end of November. Just
over 20 dealers from Europe,
Scandinavia, China and even from Australia
had travelled to southern Germany to meet
the Bavaria management team, and to
talk about topics from sales to service, but
also to discuss ideas for the future model
There is probably no one closer to the
market, and who hears more about client
wishes than a dealer and his sales staff.
Things are no different at Bavaria Yachts,
and it is already traditional for Bavaria
to allow its dealers a say in important
decisions. Indeed, each market also has
specific needs. A stern anchor is a very
important piece of equipment in Norway,
where boats often moor bow to the skerries.
In the Mediterranean, however, this piece
of kit would more often get in the way
when mooring stern-to as is usual there.
And so, both scenarios must be kept in
mind when developing a new sailing yacht
or motor boat.
The dealer network for the yard in Giebel-
stadt has been growing steadily over the
past 40 years, adding new countries and
continents almost annually. Back in the
1980s, it was mainly German dealers
revolutionising the market with boats that
were unbeatable in terms of price and
quality. Yet countries like Spain, and others
like Croatia and France quickly followed
on their heels. At the same time, the dealer
network in Scandinavia grew steadily.
From 2010 onwards, the USA, Australia
and China made the entire operation
even more international. Today, there are
around 100 dealers in over 50 countries
around the globe.
The “Bavaria Dealer Board” since November
2018 has been chaired by Lars-Erik
Solvang of Bavaria Båt Norge AS from Oslo.
From now on he will meet with his dealer
colleagues from all over the world on a
regular basis in Giebelstadt for discussions
between them and Bavaria Yachts on the
future model strategy.