AND THE WINNERS ARE...
Marketing campaign of the year
Winner: Monash University, Australia
According to Monash University, its “If you don’t like it,
change it” campaign has a simple aim: “to wake up
a generation of sleep walkers and call them to action”.
Creating a provocative and visceral multimedia campaign,
Monash chose to forgo the “Three and a tree” visual
narrative to instead focus on world problems, designed to
shock prospective students to be part of the solution. Our
judges were impressed by its message and reach, having
been seen by 38.3 million eyes globally.
ISSUE #24 | THE PIE REVIEW | 67
Digital innovation of the year – learning
Winner: theMSAG Medical School
Application Guide, UK
One of the main barriers for international medical school
applicants to the UK is the admission interview, which
requires students having local knowledge to pass. Providing
low-cost online interview training, theMSAG addresses a
major needs gap, so much so it managed to reach almost
10 per cent of all applicants within its first four months
through word-of-mouth alone.
As with many great digital innovations, however, its
applications extend beyond international students, and has
assisted those uncomfortable with public speaking, low
socio-economic status students, parents and teachers.
Attendees enjoyed a three-course meal and some great
networking during the evening
Public / private partnership of the year
Winner: University of Dundee and Pagoda
Sponsor: Valeo Groupe Europe
There are many ways to gauge the success of a public /
private partnership, but the one between the University of
Dundee and Pagoda Projects hits several. Over six years
of commitment, the international internships program
developed by both partners, for masters students, has seen
substantial year-on-year growth. In describing the relation-ship,
they say it is “forward-thinking and communicative”.
Their robust partnership has resulted in enviable student
satisfaction, their most recent survey indicating a 100 per
cent excellent rating from respondents.
Championing diversity award
Winner: International Houses
Worldwide Group, UK
Sponsor: RedHill Education
Aiming to boost the number of opportunities for
underprivileged, low-income students to study abroad in
the UK, US and Australia, International Houses Worldwide
Group’s scholarship program is making a major difference to
young people’s lives, offering free accommodation.
With funding in excess of £18 million and a graduation
success rate of almost 100 per cent, the scholarships have
helped graduates quickly secure work and a higher salary.
According to one graduate, “back home, the overseas living
experience and academic qualification raised my profile”.
Education agency of the year
Winner: IDP Education, Global
Sponsor: QA Higher Education
Described by our judges as “a longstanding agency that
has global scale and a complementary set of functions
and services”, throughout its half a century of operations,
IDP Education has remained at the forefront of student
recruitment and marketing.
Not one to rest on its laurels, the company has continued
to innovate, providing data-driven content services and
increased digitisation of the recruitment process. Thirteen
new offices were opened in key growth markets in 2018.