For the period ended 30 November 2017
The last year has been a defining period for the Company relating to the governance of the sport
across England. The Membership had clearly shown that the level of membership fees required to
allow the continuation of activity by the company was not supported, at the AGM in May and a SGM
As a result the Company agreed that it should conduct a review with the membership on what was
currently provided and what should be the key areas of focus for the next four to five years. The
initial results of this activity are outlined in the ‘Year Ahead’ section of the report.
The level of commitment in getting the sport on television, to promote the game, was limited to just
3 Test Matches on ITV4, due to securing financial support (for the first time) from the Broadcaster
and Production partners.
These matches were well received by ITV and reached 2.3 million viewers over the 45 hours of live
coverage and generated a media value in excess of £300,000. This latter information is key to
securing commercial partners in the future, which is key to this activity continuing in the future.
The Company continues to focus on the level of expenditure for its core activities and generate
higher levels of commercial income. As the membership will know this is a challenge as costs for
services and products are increasing and the securing but perhaps more importantly the renewing
of commercial partnerships.
The National Competitions programme concluded in the first half of the period and the Company
are appreciative of the support it received from the Area Co-ordinators and Clubs who hosted the
The Company is committed to running the programme in ways which meets the current demands of
the competitors and is standardised across the whole Country. As such changes to specific Area
structures and reverting back to previous formats were implemented, based on constructive
feedback from last year.
Pleasingly these changes helped see a 2% growth in entries. The first time in 9 years that
Competition entries have increased.
Development matters again focused on facilities as more Local Authorities were reviewing their
provision of sport in their centres. In addition, in partnership with the Bowls Development Alliance,
Clubs were invited to engage in a Club Development Programme, to help them grow and retain their
membership. Early indications are that this initiative is good for the sport.
The provision of bursaries applied for and paid to individuals completing the Coach Bowls Level 1
and Level 2 Qualifications was again well utilised.
At International level England had a mixed season. There were British Isles titles for the Senior and
U25 Men’s whilst the Senior Ladies, U25 Ladies and U18 mixed secured second places.
During the year changes were introduced to the Teams Management and Selection process.