Chapter 9 Distribution The theatrical marketplace is dominated by a few very large companies. In 2013, the top 10 distributors generated £1.14 billion in theatrical revenues, while the remainder made less than £42 million. FACTS IN FOCUS: The top 10 distributors had a 96% share of the market in 2013, slightly higher than in 2012. The market share for distributors outside the top 10, at 4%, was the lowest since 2005 Weekdays (Monday to Thursday) accounted for 41% of the box office in 2013, slightly less than in 2012. Opening weekends represented 28% of the total box office. The estimated total amount spent by distributors on advertising films released theatrically was just over £189 million. The average advertising spend for studio-backed UK films was £1.4 million, compared with £1.7 million in 2012.
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