Chapter 4 Genre and classification Animation was the most popular genre among UK cinemagoers in 2013, with action second and comedy third. As in previous years, there were more ‘15’ releases than any other classification, but ‘12A’ films generated the largest single share of the box office. FACTS IN FOCUS: Animation, the highest earning genre of 2013, accounted for only 5% of releases but took 21% of the total box office. The top earning animation was Despicable Me 2. Comedy accounted for the highest proportion of releases (22%) and took 14% of the box office. The top earning comedy was The Hangover Part III. Adventure took more money per cinema on average than other genres. The top earning adventure was The Hunger Games: Catching Fire. Six of the top performing films by genre were UK films, including the top biopic, top horror and top sci-fi releases. The top earning music/dance title, and the highest grossing UK film of the year, was Les Misérables. Comedy was the favourite genre for UK independent films, taking 28% of this category’s total box office from 20% of releases.
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