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BFI StatisticalYearBook_2014

Table 2.5 shows the top 20 films ranked by this ratio of 3D average box office per site to 2D average box office per site. The list includes the top films by this ranking from all 3D films released between 2010 and 2013 which were shown on both 3D and 2D screens. In previous years there have been similar numbers of films from each year in the top 20 films by this ratio. However, in the present analysis, five of the films in the list are 2010 releases, seven are 2011 releases, five are 2012 releases and just three are 2013 releases. This suggests that initially audiences were attracted by the novelty of the new technology, but have become increasingly selective about the films they watch in 3D. The perception for most of 2013’s 3D releases (with Gravity being an obvious exception) seems to have been that the 3D effect would not add to the viewing experience. Table 2.5 Top 20 3D films ranked by ratio of 3D site average box office to 2D site average box office, 2010-2013 Title 26 – BFI Statistical Yearbook 2014 Year of release 3D gross (£ 000) 3D sites 3D site average (£) 2D gross (£ 000) 2D sites 2D site average (£) Ratio of 3D site average to 2D site average 1 Raaz 3: The Third Dimension 2012 2,328 15 155,226 68 19 3,598 43.1 2 Battle of Warsaw 1920 2011 181 21 8,605 6 21 309 27.9 3 Titanic 2012 10,021 393 25,500 176 178 988 25.8 4 Tron Legacy 2010 7,743 400 19,357 574 232 2,474 7.8 5 Gravity* 2013 24,488 486 50,386 2,501 377 6,633 7.6 6 Dredd 2012 4,238 362 11,708 126 73 1,729 6.8 7 Final Destination 5 2011 4,999 383 13,051 461 237 1,947 6.7 8 The Lion King 2011 11,030 402 27,439 1,392 318 4,378 6.3 9 Immortals 2011 5,325 376 14,162 919 326 2,819 5.0 10 Alice in Wonderland 2010 32,155 337 95,414 8,311 426 19,510 4.9 11 Monsters, Inc. 2013 2,247 347 6,476 205 138 1,485 4.4 12 Justin Bieber: Never Say Never 2011 2,027 357 5,678 291 219 1,331 4.3 13 Life of Pi 2012 23,952 422 56,759 5,889 437 13,477 4.2 14 TT3D: Closer to the Edge 2011 1,193 227 5,256 147 116 1,265 4.2 15 Ghost Rider: Spirit of Vengeance 2012 2,823 349 8,090 62 31 1,991 4.1 16 StreetDance 2010 11,035 345 31,984 639 80 7,985 4.0 17 Step Up 3 2010 6,869 366 18,769 946 198 4,777 3.9 18 Texas Chainsaw 3D 2013 1,922 252 7,626 73 37 1,980 3.9 19 Clash of the Titans 2010 15,648 339 46,161 4,502 350 12,863 3.6 20 Spy Kids: All the Time in the World in 4D 2011 3,421 355 9,636 948 349 2,716 3.5 Source: Rentrak Notes: Box office gross = cumulative total up to 23 February 2014. The 3D and 2D box office grosses are shown rounded to the nearest £1,000, but site averages and ratios of site averages are calculated from unrounded data. * Film still on release on 23 February 2014. The 3D grosses do not include takings from IMAX screenings.


BFI StatisticalYearBook_2014
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