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BFI StatisticalYearBook_2014

Chapter 2: Top films in 2013 – 25 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 2.4 The top 3D films Forty-six 3D films were released in 2013, which generated £207 million, up to 23 February 2014, from their 3D screenings. This aggregate gross from 3D screenings represents 18% of the UK and Republic of Ireland box office, the same as in 2012 but down from 20% in 2011 and 24% in 2010. The top 20 3D releases in 2013 are listed in Table 2.4. Gravity had the highest 3D takings and, at 79%, the highest proportion of total gross from 3D screens. On average the percentage of films’ total box office taken in 3D screenings has decreased since 2010. Excluding films which were shown only on 3D screens, the median 3D takings as a percentage of total takings fell from 71% in 2010 to 57% in 2011, rose slightly to 60% in 2012, but then fell to 37% in 2013, suggesting that enthusiasm for the 3D format is waning. Table 2.4 Top 20 3D releases in the UK and Republic of Ireland, 2013 (ranked by 3D gross) Title Total gross (£ million) 3D gross (£ million) 3D as % of total gross Number of 3D sites Distributor 1 Gravity* 31.1 24.5 79 486 Warner Bros 2 The Hobbit: The Desolation of Smaug* 42.9 16.9 39 488 Warner Bros 3 Iron Man 3 37.0 16.5 45 485 Walt Disney 4 Despicable Me 2* 47.5 12.1 25 456 Universal 5 Man of Steel 30.0 11.2 38 493 Warner Bros 6 Star Trek Into Darkness 25.8 10.0 39 488 Paramount 7 The Croods* 26.8 9.8 37 434 20th Century Fox 8 Wreck-It Ralph 23.8 9.5 40 423 Walt Disney 9 Frozen* 38.6 9.0 23 452 Walt Disney 10 Oz the Great and Powerful 15.3 8.0 52 467 Walt Disney 11 Thor: The Dark World* 20.1 7.6 38 461 Walt Disney 12 Monsters University* 30.7 6.6 22 463 Walt Disney 13 World War Z 14.6 5.8 40 411 Paramount 14 One Direction: This Is Us 8.0 5.3 66 443 Sony Pictures 15 The Great Gatsby 15.7 5.2 33 448 Warner Bros 16 The Wolverine 13.7 5.0 36 469 20th Century Fox 17 Epic 13.8 4.8 35 456 20th Century Fox 18 GI Joe: Retaliation 7.5 4.1 56 389 Paramount 19 Walking with Dinosaurs* 6.0 4.1 69 411 20th Century Fox 20 Jack the Giant Slayer 7.5 3.4 45 404 Warner Bros Source: Rentrak Notes: Box office gross = cumulative total up to 23 February 2014. * Film still on release on 23 February 2014. The 3D grosses do not include takings from IMAX screenings, but IMAX revenues contribute to the total gross. If we compare the average takings per screen for 3D screens with the average takings for 2D screens for a particular film, it provides a measure of the relative popularity of 3D viewings compared with 2D viewings for that film. Looking at the ratio of 3D screen averages to 2D screen averages, the higher the value the more popular were the film’s 3D viewings compared with its 2D viewings.


BFI StatisticalYearBook_2014
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