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21.7 UK film exports compared with the global market for filmed entertainment A useful comparison can be made between UK film export shares and the geographical distribution of the global market for filmed entertainment (Figure 21.11). For the EU, USA and ‘other Europe’ the shares of UK exports are higher than the shares of the ex-UK global filmed entertainment market in each of those regions, whereas the reverse is true in Asia and ‘rest of the world’. The differences that stand out are: • The higher proportion of UK exports to Europe (41% of the UK’s film exports are to the EU compared with the EU’s 19% share of the ex-UK global filmed entertainment market, and 7% of film exports are to ‘other Europe’ compared with a 4% ex-UK global market share); • The lower proportion of UK exports to Asia (6%) compared with the Asian countries’ share of the ex- UK global market (28%). The latter discrepancy reflects the strength of the main Asian countries (China, India, Japan and South Korea) in their own markets, and the consequent lower market shares for Hollywood and UK films. Figure 21.11 UK export shares, 2008-2012, compared with the ex-UK global market for filmed entertainment, 2013 % 45 40 35 30 25 20 15 10 5 0 European Union Other Europe USA Asia % of total film exports 40.8 6.8 40.9 5.8 5.8 % of total ex-UK global filmed entertainment market 230 – BFI Statistical Yearbook 2014 18.8 4.2 37.9 27.8 11.3 Sources: Office for National Statistics, PricewaterhouseCoopers Note: Percentages may not sum to 100 due to rounding. Rest of the world


BFI StatisticalYearBook_2014
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