Chapter 15: Audiences – 165 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 15.6 Film preferences by nation or region The national/regional distribution of audiences for the 2013 top 20 films and top UK films focuses on releases that attracted an above-average audience in each ISBA television region as defined by the Cinema Advertising Association (for ease of understanding the data are presented by geographic region). Every region had at least two films which attracted an above-average audience, except the East of England which had no top 20 and top UK films with a significant above-average audience. Tables 15.12-15.17 show the nations/regions which had three or more films with a significant above-average audience (except Wales), to give an impression of the range of films that appealed most in each area. UK films attracted above-average audiences in all nations/regions apart from the East of England and Wales. The West and South West had the highest number of releases with a significant above-average audience, with five films including About Time, The World’s End and Despicable Me 2 (Table 15.12). Table 15.12 Films with above-average West and South West audience share, 2013 top 20 films and top UK films Title West and South West % of film’s total audience About Time (UK) 6 The World’s End (UK) 5 Despicable Me 2 4 Monsters University 4 The Croods 4 West and South West share of top 20 and top UK audience (%) 2 West and South West in total survey population (%) 2 Source: CAA Film Monitor West and South West corresponds to the ISBA TSW region. See notes to Table 15.2. The western Django Unchained attracted the highest significant above-average audience in London and the home counties, followed by Fast & Furious 6 and Gravity (Table 15.13). Table 15.13 Films with above-average London and the home counties audience share, 2013 top 20 films and top UK films Title London/home counties % of film’s total audience Django Unchained 31 Fast & Furious 6 (UK) 30 Gravity (UK) 28 I Give It a Year (UK) 27 London/home counties share of top 20 and top UK audience (%) 21 London/home counties in total survey population (%) 23 Source: CAA Film Monitor London and the home counties corresponds to the ISBA LWT Carlton region. See notes to Table 15.2. Captain Phillips, Jack the Giant Slayer and Philomena were the only films amongst the audiences in Yorkshire to have a significant above-average audience share (Table 15.14).
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