Chapter 15: Audiences – 163 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Gender difference not significant Male % Female % Filth (UK)1 61 39 Rush (UK) 59 41 Trance (UK) 52 48 Wreck-It Ralph 49 51 The Hunger Games: Catching Fire 48 52 Jack the Giant Slayer (UK) 47 53 Source: CAA Film Monitor 1 Filth does not have significant gender appeal due to the low number of people captured in the Film Monitor survey. 15.5 Film preferences by social group UK films were popular among all social groups (see Glossary for an outline of social groups), often attracting a significant above-average audience share. Tables 15.8-15.11 outline films with an aboveaverage audience to show the range of films that appealed most to each group in 2013. Dramas, biopics, musicals and comedies appealed most to the AB social group, with Quartet, Philomena and Les Misérables attracting the highest above-average audiences. The Great Gatsby was the only non-UK film to attract a significant above-average audience (Table 15.8). Table 15.8 Films with above-average AB audience share, 2013 top 20 films and top UK films Title AB group % of film’s total audience Quartet (UK) 51 The Great Gatsby 50 Philomena (UK) 49 Les Misérables (UK) 43 Alan Partridge: Alpha Papa (UK) 43 Sunshine on Leith (UK) 43 AB share of top 20 and top UK audience (%) 31 AB in total survey population (%) 29 Source: CAA Film Monitor See notes to Table 15.2. The C1 social group were attracted to a range of genres, including action, sci-fi and drama (Table 15.9). The most popular titles amongst audiences in this group were Rush, Captain Phillips and Gravity.
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