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BFI StatisticalYearBook_2014

Table 15.6 Films with an above-average audience in the 55+ age group, 2013 top 20 films and top UK films Title 162 – BFI Statistical Yearbook 2014 Age group % of the film’s total audience Quartet (UK) 87 Philomena (UK) 64 Sunshine on Leith (UK) 49 Les Misérables (UK) 43 The Great Gatsby 36 Captain Phillips (UK) 28 About Time (UK) 18 55+ age group in top 20 and top UK audience (%) 12 55+ age group in total survey population (%) 10 Source: CAA Film Monitor See notes to Tables 15.2. 15.4 Film preferences by gender The overall audience for the top 20 and top UK films in 2013 had a slight bias towards males who made up 53% of total cinema-goers for these films. On an individual basis, some films attracted substantially more of one gender than the other. Table 15.7 shows the top six films with statistically significant above-average female and male audiences, and the six films that had no significant gender appeal. As in 2012, males preferred thriller, action and comedy films with Captain Phillips, Star Trek Into Darkness and Alan Partridge: Alpha Papa topping the list of films with a greater appeal to male audiences. Again as in 2012, female audiences preferred a broader range of genres with One Direction: This Is Us, About Time and Frozen having the highest appeal. Female audiences had a stronger preference for UK films in 2013, unlike 2012 when the majority of films attracting above-average male audiences were British. Table 15.7 Audience gender split, 2013 top 20 films and top UK films Significant greater male audience share Male % Female % Captain Phillips (UK) 69 31 Star Trek Into Darkness 69 31 Alan Partridge: Alpha Papa (UK) 69 31 Man of Steel 68 32 Django Unchained 68 32 Kick-Ass 2 (UK) 67 33 Significant greater female audience share Male % Female % One Direction: This Is Us (UK) 15 85 About Time (UK) 27 73 Frozen 34 66 Sunshine on Leith (UK) 35 65 Les Misérables (UK) 39 61 Philomena (UK) 39 61


BFI StatisticalYearBook_2014
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