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15.1 Audiences for film in the UK In previous editions of the Yearbook, we have been able to estimate the total size of the film audience in the UK based on data from a range of sources. In the last few years, however, while we have been able to track a significant growth in revenues for online services (see Chapter 12) we have been unable to define viewing figures for films accessed online via streaming or download-to-own. As we have seen in previous chapters, in 2013 linear television remained the most popular platform in the UK for watching film, while cinema-going outperformed physical video sales for the second year in a row, since our records began, and remains the largest single revenue source for the film industry. In this chapter, we look at UK cinema admissions by age, cinema-goers’ film preferences by age, gender, geographical location and social groups, and film consumption by ethnicity and disability. 15.2 Cinema audience by age We have previously presented age trends of the cinema-going population based on several survey sources, but further data investigation showed that admissions data provide a more robust picture of cinema audience demographics. Figure 15.1 shows the age trends of cinema admissions from 2003 to 2013. The relative proportion of admissions for each age group has been broadly similar throughout the time period, with fluctuations based on the release of a small number of successful titles with a strong appeal to particular age groups. However, there was an upward trend in the percentage of admissions for the 15-24 age group between 2005 and 2011 when it increased from 26% to a peak of 35%. Overall, this age group has had the highest proportion of admissions throughout the period. Interestingly, the proportion of admissions for 7-14 and 35-44 year olds have been very similar which may be due to parents and carers taking their children to the cinema, a finding reflected in the next section showing films with above-average audiences for the different age groups. Figure 15.1 Age distribution of admissions, 2003-2013 % 40 35 30 25 20 15 10 5 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 7-14 12 18 15 17 18 16 18 14 15 14 14 15-24 30 26 26 32 30 32 31 32 35 34 33 25-34 22 20 20 19 17 18 19 23 19 18 19 35-44 15 18 17 16 17 16 16 14 15 16 16 45+ 21 18 21 16 18 18 16 17 16 18 18 Source: CAA, Film Monitor 158 – BFI Statistical Yearbook 2014


BFI StatisticalYearBook_2014
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