Table 12.2 Accessing online film content among internet users aged 12+ 136 – BFI Statistical Yearbook 2014 April-June 2012 March-May 2013 Method % of viewers Median volume % of viewers Median volume Download 9 3 8 3 Stream or access 16 3 16 4 Share 2 4 2 2 Download or stream/access ie consumed 19 2 18 5 Download, stream/access, or share 19 – 19 – Source: Ofcom Online Copyright Infringement Tracker Waves 1 and 4, Kantar Media With regards to payment for digital film content, the Ofcom study categorises people according to the proportion of content they claim to have paid for. In March-May 2013, 28% of film viewers paid for all content while 58% accessed all content for free (Table 12.3). Of all internet users aged 12 or over in this three-month period, 5% paid for all film content while 11% obtained film for free. In April-June 2012, 32% of online film viewers paid for all film content, while 50% paid for none. Ofcom estimates that online film consumption in March-May 2013 totalled 94 million films, of which 39 million were paid for and 55 million were downloaded or streamed for free. Table 12.3 Proportion who paid to consume film content or did so for free April-June 2012 March-May 2013 Payment group % of all who consumed film % of 12+ internet users % of all who consumed film % of 12+ internet users 100% paid 32 6 28 5 Mix of paid and free 17 3 14 3 100% free 50 9 58 11 Any paid 49 9 72 14 Any free 68 9 42 8 Source: Ofcom Online Copyright Infringement Tracker Waves 1 and 4, Kantar Media Film was not the most watched online VoD format in 2012 (the latest year the data is available), according to Ofcom. Short video clips (eg film trailers and clips made for the internet) were the most popular, followed by television programmes on catch up services, with 53% and 40% of internet users respectively (Figure 12.4). Film and TV services (such as LOVEFiLM and Netflix) was third with 16%. This is partly to do with the rise of people being able to connect more easily to the internet on the move, the increasing number of households that have televisions that connect to the internet and the greater convenience of downloading (and sharing) short video clips and television programmes compared with feature length films.
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