Chapter 12 Video on Demand Video on Demand (VoD) enables audiences to access films through a range of devices, anytime, anywhere. Revenues for online services were higher than television-based earnings for the second consecutive year in 2013, but our overall understanding of this market is hampered by a lack of robust data. FACTS IN FOCUS: The total VoD film market was estimated to be worth £323 million in 2013, up 37% on 2012, and up over 400% since 2002. Online VoD revenue was greater than television-based income: £193 million compared with £130 million. Subscription services accounted for the majority of online film revenues, overtaking digital retail for the first time. Apple was the highest earning VoD provider in the UK, but YouTube is the most used provider to access feature film on VoD, with over 39% of online film viewers, followed by LOVEFiLM, with 25% of viewers and Netflix with 24%. 16% of online viewers access films on demand, less than catch up television services (40% of viewers) and short video clips (53%).
To see the actual publication please follow the link above