Chapter 11: Film on physical video – 129 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 As Figure 11.6 shows, the most popular genres of rented films were action and comedy, which accounted for 20% and 19% respectively, of all rentals, followed by drama, thriller and children’s titles. (It should be noted that as with the Official Charts Company/BVA categories used in Figure 11.4, the Kantar Worldpanel definitions differ from the genre categories assigned to the theatrical market by the BFI Research and Statistics Unit in Chapter 4.) Figure 11.6 Film on video rental share by genre, 2013 Genre % Action 20.2 Comedy 19.1 Drama 16.9 Thriller 12.4 Children’s 11.2 Horror 9.0 Sci-fi 6.7 Other 4.5 Source: BVA, Kantar Worldpanel Note: These genres are assigned by Kantar Worldpanel and the categories are not the same as those from Chapter 4. The list of top 10 online rentals in 2013 is topped by sci-fi thriller, Looper. American films dominate the chart, and the only UK film which appears is the UK studio-backed film, Total Recall. The only non-USA film is the French film, Taken 2, which is also one of two films in this list which also appear in the top 10 selling films on video in 2013. The other film which appears in both lists is Django Unchained. Table 11.6 Top 10 online film on video rentals*, 2013 Title Country of origin Distributor 1 Looper USA/China eOne Films 2 Ted USA Universal 3 Jack Reacher USA Paramount 4 Taken 2 Fra 20th Century Fox 5 Total Recall UK/USA/Can Sony Pictures/Elevation Sales 6 Django Unchained USA Sony Pictures 7 Flight USA Paramount 8 Lawless USA eOne Films 9 Silver Linings Playbook USA Entertainment in Video 10 Olympus Has Fallen USA Lionsgate/Elevation Sales Source: BVA, Kantar Worldpanel * ‘Online rental’ refers to online ordering with postal delivery. See Glossary. The list of top 10 over-the-counter rentals in 2013 includes five films (Looper, Taken 2, Silver Linings Playbook, Total Recall and Olympus Has Fallen) which were also in the top 10 online rentals. Three films from this chart, Skyfall, The Hobbit: An Unexpected Journey and Taken 2, also appear in the overall list of top 10 selling films on video in 2013.
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