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11.1 Film in the retail video market ‘Video’ is used in this chapter as the generic description of all physical video, including DVD, Blu-ray disc and other physical formats, in line with the British Video Association’s (BVA) definition, and does not include downloads. (For information on films rented or purchased by download or streaming, see Chapters 12 and 14.) In 2013, 162 million videos in all categories were sold, down 7% on 2012. As Figure 11.1 shows, the total market value was £1,438 million, down 9% from £1,543 million in 2012. The sales of videos peaked in 2004, and since then the trends for both sales value and volume have been decreasing. DVDs accounted for the majority of all categories of video sales (82% by value and 88% by volume). Blu-ray disc sales accounted for 17.5% of total video sales by value and 11.6% of sales by volume in 2013 (compared with 14.8% by value and 9.4% by volume in 2012). Feature film represented approximately 65% of the retail video market by value (£940 million) and 73% by volume (119 million units) in 2013. UK films accounted for around 24% of sales, by volume, of film on video. Figure 11.1 Retail video sales (all categories), 1999-2013 Million 3,000 2,500 2,000 1,500 1,000 500 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Volume (million) 96 114 135 169 208 234 222 228 249 257 243 223 207 179 162 Value (£ million) 878 1,101 1,417 1,896 2,245 2,478 2,309 2,219 2,246 2,237 1,975 1,839 1,749 1,543 1,438 Source: BVA, IHS Note: Data in this table include all categories of retail video, not only film. The number of films sold on video more than trebled between 1999 and 2008, from 61 million units to 196 million, before falling in 2009 to 180 million. The decrease in sales has continued since 2009, with 127 million units sold in 2012 and 119 million sold in 2013 (Figure 11.2). 122 – BFI Statistical Yearbook 2014


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