Event cinema, alternative content or non-feature film programming has become a regular feature over the past five years in the UK as more cinemas become equipped with digital screens. The availability of a digital screen base has widened the range of content on the big screen, allowed interactivity between the screen and the audience and potentially improved the use of auditorium capacity during typically quiet periods. Also, since events usually have only one or two screenings they can often generate higher occupancy rates than feature films. Table 10.12 shows the numbers of events and box office takings by type of event screened in 2013. According to Rentrak there were 111 events screened in 2013 which took a total of £18.7 million at the box office. Opera has proved consistently popular since alternative content events were first screened, and in 2013 more operas were screened (44) than any other single type of event, generating a total box office of £4.8 million. Opera was second in the box office rankings, however, after theatre, which took £7.2 million from just 14 events. The difference in total box office from theatre events and operas could be at least partly explained by the higher average WPR for theatre (198 for theatre and 93 for opera). In 2013 events broadcast included six museum exhibitions, and four live shows from Comedy Store venues in London and Manchester. Table 10.12 Numbers and box office takings of events screened in UK cinemas by type of event, 2013 Type of event Number of events % of events 116 – BFI Statistical Yearbook 2014 Box office (£ million) % box office Average WPR Theatre 14 12.6 7.2 38.3 198 Opera 44 39.6 4.8 25.7 93 Film/documentary 10 9.0 2.2 11.7 101 Ballet 17 15.3 2.1 11.3 100 Exhibition 6 5.4 0.9 5.0 135 Classical concert 8 7.2 0.9 4.9 83 Popular music concert 8 7.2 0.5 2.9 116 Comedy 4 3.6 <0.1 0.2 78 Total 111 100.0 18.7 100.0 111 Source: Rentrak Note: Figures/percentages may not sum to totals due to rounding.
To see the actual publication please follow the link above