Chapter 10: Exhibition – 115 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 10.10.2 Accessible cinema In the UK all digitally-equipped cinemas have English language subtitle and audio description (ST/ AD) facilities. Almost every multiplex cinema, and many smaller cinemas (around 400 cinemas, more than half of all cinemas in the UK), regularly screen the latest popular releases with on-screen English language captions. There are around 1,000 such screenings weekly. Due to the expansion of digital cinema, the last five years has seen the weekly number of subtitled screenings increase by 120%. Data from ‘YourLocalCinema.com’ shows that in 2013, 169 English language films were shown in UK cinemas with subtitles (84% of wide release titles), and 153 were shown with audio description (76% of wide release titles). Over the last decade more than 1,000 individual titles have been made available, including almost all of the top 10 films of each year. At any one time, nine or 10 of the weekly top 10 films are available with subtitles and/or audio description. All the top 20 films at the UK box office in 2013 had ST/AD tracks. Although access has improved significantly over the last few years, there is an opportunity for further development so that more cinema-goers with hearing or sight loss can enjoy more of the latest films at the cinema, in particular the smaller specialised and independent releases. Exhibitors are exploring the potential of personal access solutions, where the subtitles are not visible on the screen but displayed on wearable glasses (a system currently available at some sites in the USA) or shown on small seatmounted displays (a system available across sites in Australia). 10.10.3 3D and event cinema Of the 3,868 digital screens in the UK in 2013, 1,655 (43%) were 3D-capable digital screens. Some of the popular 3D screenings in 2013 included Gravity, Despicable Me 2, The Hobbit: The Desolation of Smaug and Oz the Great and Powerful. Table 10.11 shows the increasing number of 3D digital screens in the UK. The growth in 3D screens coincided with an increase in the availability of 3D content internationally. Three more 3D films were released in 2013 than in 2012 (43 in 2012 and 46 in 2013), and these included 14 of the year’s top 20 films. Table 10.11 3D digital screens in the UK, 2006-2013 Year Number of 3D digital screens Total digital screens 3D % of all digital screens Top performing digital 3D title in the UK and Republic of Ireland 2006 5 148 3.4 Tim Burton’s The Nightmare Before Christmas 3-D 2007 47 296 15.9 Beowulf 2008 69 310 22.3 Fly Me to the Moon 2009 449 642 69.9 Avatar 2010 1,067 1,415 75.4 Toy Story 3 2011 1,475 2,714 54.3 Harry Potter and the Deathly Hallows: Part 2 2012 1,564 3,538 44.2 The Hobbit: An Unexpected Journey 2013 1,655 3,868 42.8 Gravity Source: IHS, Rentrak, BFI RSU analysis Notes: 3D digital screens are capable of screening content made in stereoscopic 3D format. Top performing digital 3D titles in the UK and Republic of Ireland are based on takings from 3D and IMAX 3D screenings.
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