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Chapter 9: Distribution – 103 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Table 9.10 Estimated release cost by width of release, 2008-2013 Number of sites at widest point of release Average release costs 2008 (£ million) Average release costs 2009 (£ million) Average release costs 2010 (£ million) Average release costs 2011 (£ million) Average release costs 2012 (£ million) Average release costs 2013 (£ million) 500+ 3.95 3.40 2.65 3.14 3.13 3.04 400 – 499 2.21 2.05 2.09 2.17 1.99 2.04 300 – 399 1.39 1.32 1.24 1.38 1.28 1.15 200 – 299 0.90 0.84 0.77 0.82 0.83 0.76 100 – 199 0.43 0.51 0.33 0.31 0.36 0.30 50 – 99 0.18 0.21 0.20 0.16 0.12 0.13 10 – 49 0.08 0.06 0.04 0.05 0.04 0.03 <10 0.01 0.01 0.01 0.01 0.01 0.01 Source: Nielsen Media Research, Rentrak, BFI RSU analysis Note: The print costs calculations assume print costs for a combination of digital and analogue distribution are the same as for analogue distribution. Table 9.11 shows the average release cost by production budget for 124 of the 139 UK films released in 2013. (These are the films for which budget information is available.) The average release costs increased with the size of the production budget, with the largest increase being seen between films in the £5 million to £9.9 million budget range and those made for £10 million or more. However, the highest budget films are most likely to have the highest promotional spend, in particular the high budget inward investment films backed by the major US studios which have large promotional budgets. The average release cost for the studio-backed films in this budget band was £2.3 million and the average release cost for independent films was £2 million. Table 9.11 Estimated release cost by budget for UK films, 2013 Budget (£ million) Number of films Average release cost (£ million) £10+ 20 2.23 £5 – £9.9 9 0.85 £2 – £4.9 21 0.67 £0.5 – £1.9 33 0.07 <£0.5 41 0.03 All films 124 0.56 Source: Nielsen Media Research, BFI RSU analysis Note: The print costs calculations assume print costs for a combination of digital and analogue distribution are the same as for analogue distribution. i • For more on the UK box office in 2013 see Chapter 1 (page 10) • For more on the top films at the UK box office in 2013 see Chapter 2 (page 21) • For more on specialised film releases at the UK box office see Chapter 5 (page 49) • For an overview of employment in film distribution see Chapter 22 (page 232)


BFI StatisticalYearBook_2014
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