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Table 9.7 Box office percentage share by weekday/weekend, 2004-2013 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Friday 15.3 18.0 16.5 16.4 16.7 16.4 16.0 16.6 16.4 15.8 Saturday 24.5 27.0 25.1 27.8 24.4 24.0 24.1 23.8 24.1 24.9 Sunday 19.9 19.0 18.7 19.3 18.3 17.8 18.5 17.6 17.6 18.2 Weekend 59.7 64.0 60.3 63.5 59.4 58.2 58.6 57.9 58.1 58.9 Monday 9.7 8.0 9.5 7.2 9.4 9.2 9.5 9.2 9.3 8.9 Tuesday 10.1 8.0 9.5 9.0 9.5 9.5 9.3 9.1 9.3 9.4 Wednesday 10.7 10.0 10.9 11.6 11.9 13.7 13.2 13.9 13.4 12.6 Thursday 9.8 10.0 9.7 8.7 9.9 9.5 9.3 9.8 9.8 10.2 Weekday 40.3 36.0 39.7 36.5 40.7 41.8 41.4 42.1 41.9 41.1 Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Source: Rentrak Note: Percentages may not add to weekend/weekday sub-totals due to rounding. For many films the opening weekend box office represents a significant proportion of their total theatrical gross. Overall, the opening weekend box office as a share of total theatrical revenue was 28% in 2013 as shown in Table 9.8. The year’s top film, Despicable Me 2, took £15 million on its opening weekend, which represented just over 30% of its total gross (to 23 February 2014). Of the top 10 films, those with the highest percentage of total box office taken on the opening weekend were Iron Man 3 and Man of Steel, both with 37%. Only three of the top 10 films took less than 20% of their total box office grosses on their opening weekends. These were Les Misérables (whose opening weekend take was just under 20% of its final gross), Frozen (12% of its gross to 23 February 2014) and Monsters University (11% of its gross to 23 February 2014). Monsters University had the second lowest opening gross of the year’s top 20 films. However, it had been on release for 32 weeks to 23 February 2014, so it is not surprising that its opening weekend’s takings were a small percentage of its total gross. In contrast, Frozen had been on release for just 12 weeks to 23 February 2014. The theatrical runs for Iron Man 3 and Man of Steel lasted for 17 and 19 weeks respectively. (For information on box office by length of release see Chapter 1.) Table 9.8 Opening weekend as percentage of total box office, 2007-2013 100 – BFI Statistical Yearbook 2014 % of total in opening weekend Range of box office (£ million) 2007 2008 2009 2010 2011 2012 2013 >30 35.8 21.7 18.8 27.4 29.4 27.0 24.0 20 – 30 30.2 31.0 23.0 35.8 22.6 22.4 30.9 10 – 19.9 20.0 29.2 32.2 26.1 27.6 24.6 27.6 5 – 9.9 25.4 27.6 26.1 26.7 26.2 26.1 28.4 1 – 4.9 28.1 27.4 30.3 30.4 32.2 31.8 32.1 0.2 – 0.9 31.9 34.1 35.5 31.9 35.5 37.7 37.0 <0.2 34.1 34.8 36.5 34.8 38.5 37.8 38.3 All films 28.5 27.3 26.1 28.6 28.1 26.8 28.4 Source: Rentrak, BFI RSU analysis Note: Opening weekends include preview figures. For films with a limited initial opening, the wider release figure is included in the analysis.


BFI StatisticalYearBook_2014
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