DRIVING THE NUMBERS:
A look at the trucking industry’s financial landscape
16
As an ATA and NAFC member, Centrality
Business Technologies, believes that
efficient and ROI-generating use of
technology is a critical component of the
transportation industry going forward and
will ultimately differentiate companies that
are sustainable in perpetuity from those
ripe for acquisition or dissolution. Your
technology network and infrastructure
should be fully operational, working
at maximum capacity and secure to
outside threats and data intrusions. The
right I.T. investment allows carriers to
focus on the core business objectives,
Centrality utilizes proprietary technology
solutions to help clients achieve their
goals: improving margins, increased
profitability, greater employee output,
expense reduction, etc.
You should not buy technology without
first assessing the financial value as it
relates to your P&L – investing in IT only
when it will have a profitable impact on
your bottom line. For example, Centrality
utilizes a model where clients can improve
their competitive situation with no capital
cost. This allows the business to use
their limited capital budgets for strategic
investments that are truly differentiating.
This helps businesses, enhance security,
implement disaster recovery policies,
increase efficiency and performance and
eliminate costly hardware purchases.
Centrality delivers everything trucking
companies are accustomed to and
rely on, while eliminating the burden of
capital investment, maintenance and
keeping systems up-to-date.
Through my years of experience working
with transportation industry clients, I’ve
found that many trucking companies are
not embracing technology that could not
only give them a tangible competitive
advantage in the marketplace, but could
also transform their business model and
core operations. I’ve found that most
trucking company Owners/President/
CFO’s fear the unknowns of IT investment
and consider the expense a necessary
evil, rather than a differentiating asset – an
asset that can help a company grow and
thrive if positioned correctly. Through
“peeling back the onion” of each client’s
specific protocols and processes, I’ve
been able to suggest resources that can
help trucking companies put themselves
in positions for greater growth and
profitability.
When you are looking for a core
technology partner, you should look for
someone who can provide exceptional
value by leveraging extensive
transportation industry knowledge and
business acumen to provide customized
and profit-enhancing technology
management. At Centrality, our goal
is to help each trucking company we
serve achieve the objectives they tell us
are important – objectives that are as
individual as the names on the trucks.
Unfortunately, Centrality cannot control
fluctuations in diesel prices or the dismal
state of our roadways. However, the right
I.T investments can lessen the impact
of those inevitable costs is by putting
our fellow NAFC members in a position
to make well-informed, financially
responsible decisions when it comes
to their internal networks and data
infrastructure.
To contact the author Dan Kanabroski:
by phone (502) 371-3317 or by email
dkanabroski@centralitytech.com
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