video, we must encourage women to be confident and
believe in themselves.
Clients trust us. They value efficiency, quality, and
transparency, and our firm has prioritised listening to
their needs and ensuring that the client’s success and
happiness is the foremost priority.
Litvin Marzorati Legales was created by a
woman, in the male-dominated legal industry in
Argentina. We believe that remaining true to yourself
and finding your own voice is the key to rising above
In Argentina, and Latin America in general,
women-owned firms are still a minority. We
strongly believe that we should recognise the
inherent difficulties in being a woman in a man’s
world. In my experience, being a mother and
having such an important leading position has not
We should encourage women to strongly believe in
themselves, to take advantage of their roles and make
the most of it. While improving gender equality in the
workplace has been a goal in most countries, we have
not yet reached parity.
In Latin American, as well as in other parts of the
world, women are still discriminated against. This
is why it is so important for women to be in leading
roles and to communicate the difficulties faced in
We do not say that women should have any
benefits different from those of men.
Now, our firm is competing with the major law
firms in Argentina. You can be your boss. You can
make a difference—and you should!
We must help each other. We must acknowledge
one another and become an example to the rest of the
women around the world.
More women must take leading positions—it will
help companies become more flexible and marketable
in a global environment. Gender equality should
continue to be a driving force in law firms across the
We have personally committed to this goal. Short
steps will lead us where we want to be.
I am proud of each of the members of our team
and, of course, we are thankful to all our clients and
In my opinion, the key to our success lies in
effective and efficient communication. The firm
always attempts to make sure that our clients and
all of our employees feel supported. We try to be as
responsive as possible to the needs of the client.
At the end of the day, our most important goal
stands strong and unwavering: “Business is personal,
and relationships do matter.” l
Melisa Litvin is a founding partner at Litvin Marzorati
Legales. She has experience in IP, focusing primarily on
trademarks, unfair competition and litigation. Litvin
obtained her law degree from the Torcuato di Tella
University. She can be contacted at: firstname.lastname@example.org
in themselves, to
of their roles
and make the
most of it. SHUTTERSTOCK / ZIEUSIN
WIPR Influential Women in IP 2020
The clients soon arrived, and the international
acknowledgement of the firm marked a new direction.
Marzorati, who was also my boss at the law firm
where I worked as a young woman, became my
partner, building what today is Litvin Marzorati
Since our law firm is managed by a woman, and
most of the employees are women, we have a different
view of market research. We add our touch, adding
customisation, flexibility and efficiency. We adapt to
the needs of each of our clients and provide personal
As a team, we strive for excellence in every area
of practice. We have to do more than our male
counterparts to prove we are worth it.
In February, American actor Cynthia Nixon fronted
a profound and brilliant video for girls, produced for
Girls. Girls. Girls. magazine, outlining the immense
pressures women face in society. It went viral.
Nixon was reciting an essay from blogger Camille
Rainville called “Be a lady, they said”. Much like this