Name: Mercedes Bullrich
Law firm: Mitrani Caballero & Ruiz
Mercedes Bullrich’s practice focuses on patent
and trademark prosecution as well as brand development and
portfolio management, particularly in the software industry, where
her high-profile social media clients include Amazon, Twitter,
Facebook and Whatsapp. Bullrich is also a member of a variety
of professional bodies including the Argentinian Association of
Industrial Property Agents, Marques and INTA.
Name: Juan Carlos Ojam
Law firm: Berton Moreno & Ojam
Juan Carlos Ojam has extensive experience in
prosecution, litigation and providing general
advice on all intellectual property matters. He also specialises in
strategic analysis regarding the development and management
of worldwide intellectual property portfolios. He is a member
of the Argentinian Association of Industrial Property Agents,
Marques and INTA. He remains committed to contributing to the
IP community and has written, taught and lectured extensively
in this area.
Name: Laura de Achaval
Law firm: Ferrer Reyes Tellechea
Laura de Achaval has experience in consumer
protection and unfair competition, and also advises clients on
the legal implications of new technologies and social networks in
relation to IP rights. De Achaval’s notable cases include Philips v
Remington, where she acted for Philips concerning the validity of
3D trademark registrations used in its shavers. She has retrieved
trademarks for H&M and won a case at the Supreme Court for the
science fiction comic El Eternauta.
Name: Alejandra Aoun
Law firm: Estudio Aoun
P T C
Alejandra Aoun focuses on trademarks, patents,
copyright and designs, including registration,
advisory and licensing. She is a lawyer and an industrial property
agent, and a member of INTA, AIPPI and other IP associations
such as the Argentine Association of Industrial Property Agents.
Aoun is also an IP professor at the School of Law for the University
of Buenos Aires and has authored several publications.
Name: Martin Bensadon
Law firm: Marval O’Farrell & Mairal
Martin Bensadon’s patent practice spans more
than 20 years. He has written numerous articles
on industrial property as well as a book on Argentinian patent law.
He also teaches at Austral University and San Andres University
and he continues his engagement with the wider intellectual
property community with memberships of the Argentinian
Association of Industrial Property Agents, AIPPI, FICPI, AIPLA
and the Bar of the city of Buenos Aires.
Name: Alejandro Breuer-Moreno
Law firm: G Breuer
Alejandro Breuer-Moreno focuses on trademark
law and domain names in Argentina. He is
an active member of the Argentinian Association of Industrial
Property Agents as well as being a member of ASIPI and AIPPI.
He speaks Spanish and English.
8 WIPR Leaders 2020 www.worldipreview.com/leaders