24 \\\\\ HOLLOWAY FRIENDLY
As an industry we are starting to think about
how to make the workplace more inclusive
and accessible, and there has been a lot of
positive change, says Georgia d’Esterre, head
of marketing at Holloway Friendly.
rom the age of 16 I knew I wanted to work in marketing,
but wasn’t sure in which industry. My first role at Lloyds
TSB was a great place to start and I had a fabulous manager
who taught me the basics of marketing and campaign
management. I then moved over to a large insurance company for a
By the time I left, due to being made redundant, I was head of UK
marketing. After taking a career break in 2016 to have my daughter, I
returned to work and to a different area of the financial services industry.
I am now head of marketing at Holloway Friendly, a specialist
income protection provider. During my years I have had many great
opportunities but also some tough challenges. I have experienced some
inequalities due to being a woman, had to deal with discrimination
and even a few wandering hands in the early days, but as I grew wiser
and more experienced I became more assertive.
Now I do my best to ensure I cast a positive shadow and have
created a personal style which is approachable and professional—fun
yet tenacious. I believe in giving back, and I have mentored other
women, who are usually younger, throughout my career as I hope that
they can learn from my experiences and mistakes, and I can inspire
them to go on and be the best they can be.
Diversity and Inclusion Report 2019 www.intelligentinsurer.com