On September 15 Insurance Managers Association of Cayman
(IMAC) chair Erin Brosnihan unveiled a new brand identity
for promoting the Cayman Islands’ captive and alternative
risk management insurance industry offering internationally.
Refl ecting Cayman’s multipronged insurance industry, ‘Cayman
International Insurance–The Better Alternative’ is now used for all
external communications and marketing outside the jurisdiction.
What is the rationale behind the change?
“It’s a tagline to support the existing IMAC brand to support its
evolution and refl ect its expansion into other markets,” says Adrian
Lynch, chair of the marketing committee at IMAC.
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