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Wireless Dealer Magazine CITA 2013 Issue

W D M More than 200 submissions were received from contestants in 44 countries covering energy, healthcare, mobility, security and consumer electronics. The international accolades followed Spree’s debut to rave reviews at the International Consumer Electronics Show in Las Vegas January 8-11. “The fitness industry and global technology leaders alike have recognized the gamechanging potential of Spree, which has compelled us to accelerate and ramp up production to meet expected demand,” said Linke. “It now seems clear that Spree is set to become ‘the next big thing’ in fitness.” Available in six headband colors and powered by an advanced rechargeable battery with eight hours of activity life, Spree also includes a built-in music control feature that enables users to monitor their activity while enjoying digital music tracks. For more information, visit www.spreesports.com. Those tracking calorie burn will find that Spree delivers the most accurate reading possible. Most traditional fitness devices, including equipment commonly used the gym, rely on predetermined estimates of calorie burn based on height, weight, gender and age. The flaw in this formula is that every individual is unique and each person’s body reacts differently to exercise. The POD in the Spree headband measures three key metrics during your workout to provide accurate calorie burn data. Heart rate with motion (step count, etc.) and body temperature combine to provide a more accurate indicator of calories burned than formulaic estimates. When a variance of 100 or 200 calories can be the difference between maintaining or losing weight, accuracy matters. In a brief time, Spree has caused a stir in the marketplace. In February, the cutting-edge device was named runner-up in the global M2M Challenge Innovation competition at the GSMA Mobile World Congress 2013 in Barcelona. Spree was a finalist in the Consumer Electronics category, which recognized novel applications “demonstrating the huge innovation potential in the world of machine-to-machine (M2M) communication.” 70


Wireless Dealer Magazine CITA 2013 Issue
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