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Wireless Dealer Magazine CITA 2013 Issue

W D M “No-contract wireless is the fastest-growing segment in the industry,” said Roger Entner, Lead Analyst and Founder of Recon Analytics. “By 2015, at least 30% of wireless consumers in the USA will be on a no-contract plan. All indications are that this shift by American wireless consumers towards no-contract plans will continue for the foreseeable future.” Prepaid growth overseas has been fueled in part by how easy it is to switch operators. Nearly all overseas wireless markets are dominated by GSM technology that utilizes SIM cards. With some of the largest operators in the US using CDMA, however, switching between carriers traditionally hasn’t been so straightforward. Because CDMA networks do not use SIM cards, switching to a CDMA network usually meant having to acquire a new phone – and getting locked into another restrictive two-year contract. By introducing contract-free, Bring Your Own Device options on both CDMA and GSM networks, Red Pocket looks to unleash a disruptive change in the wireless market in the US that could prove tremendously beneficial to both wireless consumers and to wireless dealers. Red Pocket’s long history of success with BYOD on the nation’s largest GSM network makes the company uniquely well-qualified to bring this same approach to CDMA. “No-contractwirelessisthefastest-growing segmentintheindustry” “Red Pocket Mobile is proud to be pioneering a new level of wireless freedom on both GSM and CDMA networks,” said Red Pocket Mobile President Joshua Gordon. “Freedom is at the core of our national values, and it’s time to bring that same sensibility to our wireless service.” Bring Your Own Device also makes sound environmental sense. The majority of consumers in the US, once their typical two-year contract is completed, have old phones sitting in a drawer or worse still, discarded. Why not activate those and use them among friends and family? Red Pocket Mobile is a great option for utilizing existing equipment that is no longer tied to a contract – giving it life again in the hands of a friend or family member at a fraction of the cost of a contract plan. No-contract wireless is unquestionably the future. With Red Pocket Mobile now offering Contract- Free service, BYOD on both GSM and CDMA, we are convinced – freedom is the future! And the future is Red Pocket Mobile. To join the future of wireless, visit: GoRedPocket.com/dealers “Freedomisatthecoreofournationalvalues,andit’stimetobringthat samesensibilitytoourwirelessservice.” ~JoshuaGordan,President&CEO RedPocketMobile 62


Wireless Dealer Magazine CITA 2013 Issue
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