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Wireless Dealer Magazine CITA 2013 Issue

W D M “ One portal, one training, multiple networks... That’s freedom!” 73% of USA “Wireless Contracts” Up for Grabs! 27% of U.S. phones purchased last year were prepaid “With Red Pocket Mobile, there is one portal, one salesperson training, and multiple networks to offer,” said Don Hendrickson, Red Pocket Mobile’s VP of Sales. “No more switching between portals for the salesperson. No more training on multiple terminals just to help a customer. That makes for happier customers and more sales!” U.S. Mobile Phone Market Americans are shifting their wireless habits and are beginning to look more like consumers in other parts of the world who have been long accustomed to prepaying for their service. Of the phones purchased last year, 27% were prepaid, according to market research firm NPD Group, a growth of 8% from a year earlier. Demand for flexibility is fueling this trend in the US. The New Millennium Research Council predicted last year that the ‘middle-class mainstreaming’ of prepaid wireless would push 1 out of 3 US consumers to no-contract mobile phones and plans. The no-contract approach to wireless has long been dominant outside the US. According to the New York Times, almost half of mobile phone customers in the largest European countries do not have contracts with wireless carriers and switch phones from one network to another with ease. In Italy, for example, prepaid wireless boasts 90% market share among wireless users. Prepaid subscribers also make up the vast majority of all wireless users in Latin America and Asia. Judging by the size of prepaid wireless in Europe, Asia, and Latin America, the US no-contract wireless market is just beginning to boom! 61


Wireless Dealer Magazine CITA 2013 Issue
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