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Wireless Dealer Magazine CITA 2013 Issue

W D M CTIA 2013 THE Mobile Marketplace By Robert Mesirow, Vice President and Show Director There are few guarantees in life, but one of them is that the U.S. wireless industry will keep innovating new products and services that disrupt and improve mobile’s role in our lives. Regardless of your profession, everyone needs to understand how wireless can enhance our interactions with our customers and our businesses. Many of you already know that, which is why you’re attending CTIA 2013. This is the trade show that will help you succeed by networking with the experts, disruptors and innovators to succeed in the North American market. Retail: More Profits, More Efficiencies and More Opportunities With more wireless devices than U.S. citizens today, you have a significant number of opportunities. For example, smartphone accessory revenues in 2012 were worth $20 billion, but by 2017, that will almost double in value to $38 billion. Each smartphone user will spend a little more than $56 on accessories per device. That’s why we introduced the iZone pavilion, sponsored by iPhone Life Magazine. In this pavilion visitors will see the newest gadgets, accessories and gear for their Apple products. When consumers visit a store, especially one that sells mobile products, many expect a “wireless experience,” but what does that mean? How do you implement one to maximize your return on investment? How do you handle security and privacy for your customers and your employees? That’s why CTIA 2013 offers the Retail Zone, which features a full range of products expanding the retail ecosystem, promising profitability and efficiency – f rom security solutions to point-ofsale and mCommerce technology to consumer hardware accessories. m Commerce: What to Know Today and for Tomorrow The ability for businesses to accept credit cards using their mobile devices for a nominal fee is what most people think of when you talk mCommerce. But that’s only the beginning. Within five years, there will be a radical shift to using our mobile devices as our wallets. This means that we’ll do everything f rom paying for goods and services to using them as our identification. Our wallets will be replaced by our devices. I believe commerce is the next segment that will be disrupted, thanks to the ubiquity of mobile. All retailers will need to adjust to the new reality of how consumers shop and buy, which means they need to master the best practices and skills in order to thrive during this shifting landscape. At CTIA 2013, we’ve worked with Forrester Research to develop the panel, “The Changing Face of the “ Smartphone accessory revenues in 2012 were worth $20 billion, but by 2017, it will almost double in value to $38 billion.” 28


Wireless Dealer Magazine CITA 2013 Issue
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