Page 146

Wireless Dealer Magazine CITA 2013 Issue

Contents W D M Introduction Personal information has been called the “oil” of the 21st century. The digital and mobile revolution has brought unprecedented 001011001 1110100010 1011011 001011001 1110100010 possibilities of collecting and using consumers’ personal information to develop new personalized services (e.g. Becky’s story above). It has also brought possibilities of monetizing this information, finding new revenue streams and increasing profits. Personal information is the key component in the still evolving Personal Information Economy. Efforts have been made by businesses, governments and institutions to understand and define the conditions for such a market. These efforts have largely been focused on systemic aspects such as legal rights, technical standards and regulations with regards to the collection, control and use of personal data. There is a corresponding need to broaden and deepen the perspective to also include individual consumers. How do consumers understand and perceive the value of their personal information? Which are the sensitivity issues and risks involved with an increased use of personal information by enterprises, governments and consumers themselves? The purpose of the study has been to describe consumers’ understanding, needs, behaviors and attitudes with respect to personal information as an asset. Ericsson consumerLab has more than 15 years experience of studying people’s behaviors and values, including the way they act and think about IcT products and services. Ericsson consumerLab provides unique insights on market and consumer trends. Ericsson consumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 2 ErIcsson consumErLaB PErsonaL InFormaTIon Economy 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures. To be close to the market and consumers, Ericsson consumerLab has analysts in all regions where Ericsson is present, which gives a thorough global understanding of the IcT market and business models. All ConsumerLab reports can be found at www.ericsson.com/consumerlab HIsTorIcaL ouTLooK 3 InFormaTIon as an assET 4 THE unaWarE consumEr 5 BEnEFIT vs. rIsK 6 THE ruLEs oF EnGaGEmEnT 7 ImPorTancE oF Eco-sysTEms 8 BaLancE THE conTroL 9 BusInEss oPPorTunITIEs Today 10 EmErGInG BusInEss oPPorTunITIEs 11 “The alarm on Becky’s smartphone wakes her up half an hour earlier than expected. The reason is that her flight to London has been canceled. In order for Becky to still make it for her London meeting she needs to take an earlier flight. The phone also informs her about the current travel time to the airport, as well as gives her the option to directly purchase the train ticket on the phone.” 21st unprecedented consumers’ services possibilities streams component Economy. and institutions such a systemic regulations with regards to the collection, control and use of personal data. There is a corresponding need to broaden and deepen the perspective to also include individual consumers. How do consumers understand and perceive the value of their personal information? Which are the sensitivity issues and risks involved with an increased use of personal information by enterprises, governments and consumers themselves? The purpose of the study has been to describe consumers’ understanding, needs, behaviors and attitudes with respect to personal information as an asset. experience the services. market interviews with countries and 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures. To be close to the market and consumers, Ericsson consumerLab has analysts in all regions where Ericsson is present, which gives a thorough global understanding of the IcT market and business models. All ConsumerLab reports can be found at www.ericsson.com/consumerlab 3 4 5 6 7 8 9 10 11 “The alarm on Becky’s smartphone wakes her up half an hour earlier than expected. The reason is that her flight to London has been canceled. In order for Becky to still make it for her London meeting she needs to take an earlier flight. The phone also informs her about the current travel time to the airport, as well as gives her the option to directly purchase the train ticket on the phone.” 132


Wireless Dealer Magazine CITA 2013 Issue
To see the actual publication please follow the link above