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Wireless Dealer Magazine CITA 2013 Issue

W D M While there are no quantitative studies that can definitively measure the overall value of stolen devices in the wireless industry, ask any dealer and they will tell you the problem is epidemic. The dealer locations are often more prone to being targeted by theft than corporate stores for many reasons. Dealer stores are typically minimally staffed and may have less sophisticated surveillance systems making them easier targets – and harder to prosecute for theft. These factors leave the majority of the theft to the dealer community. Jim adds, “Being experts in supporting the dealer community by providing quality store fixtures for over a decade, we understand their plight so we developed a solution that is easy to use, cost effective and virtually foolproof. A little understood fact about the industry theft problem is that a good percentage of thefts occur when the stores are closed. CELLMATE’s ease of operation and the lack of any messy adhesive pads or complex wiring allows the dealers to simply remove their live devices at night and place them in a locked cabinet or safe much like a jeweler removes their products nightly.” The open visibility of empty phone displays on the fixtures reduces the likelihood of a store being attacked at night. “One additional unintended benefit from the CELLMATE system is that since it does not leave any marks or tape residue on the displayed devices, the demo phones can be rotated and sold as new phones as opposed to being sold at a steep discount. This feature adds additional value to the system,” explained Jim. The dealer feedback has been so strong that many of Palmer’s clients are significantly increasing the number of live devices on display and stocking more tablets as they can now safely merchandise them. Palmer Retail Solutions is vigilant in keeping their solution easy to update as new devices are launched at retail by accommodating new models with a simple retro-fit. The most popular mobile devices from Apple, Samsung, LG, Motorola, HTC and others are supported by custom-machined acrylic blocks, specific to their dimensions. As new phones are introduced, Palmer Retail Solutions will have additional Cellblocks ready to accommodate the devices. CELLMATE and TabletVAULT frames last for years and are reusable. Updating a phone or tablet only requires the purchase of an inexpensive acrylic Cellblock insert and popin replacement takes less than a minute. Investing in CELLMATE theft protection is affordable and almost guarantees to add to the bottom line. CELLMATE and TabletVAULT are manufactured by Palmer Retail Solutions. For more information visit palmerretailsolutions.com. 128


Wireless Dealer Magazine CITA 2013 Issue
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