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Wireless Dealer Magazine CITA 2013 Issue

W D M Device from Palmer Stops Retail Phone Theft By Mike Kiefer Combatting the theft of live smartphones and tablets on display is a major challenge for wireless retailers. Ironclad security and alarm-based solutions are expensive, cumbersome, require special power adapters, and can leave residue or scratch phones. As a result, many retailers limit the number of live devices on display which can result in lost sales opportunities. To solve this problem, Palmer Retail Solutions has developed a new patentpending system that virtually guarantees the end of stolen devices. Their CELLMATE and TabletVAULT security systems lock live and powered devices into a unique, acrylic Cellblock surrounded by a steel f rame in such a way that customers can experience all the features of the displayed devices, yet there is virtually no possibility that the devices can be stolen. As an added benefit, phones are powered with the manufacturer’s cord not a proprietary connector; wire management is built-in. According to Jim Palmer, founder and president of Palmer Retail Solutions, “Palmer has been supporting the wireless dealer community with retail store fixtures, merchandising displays and kiosks for over a decade. During this time we have developed close working relationships with dealers f rom most of the carriers and their universal issue is device security. It is unanimously agreed upon by my clients that the recoil-based, high-tech security systems do not offer adequate device protection.” Jim also notes, “Many of my clients are reluctant to display live devices at all, even knowing full well that having live devices on display translates into more sales. The rapid rise in the value of smart phones and tablets has outpaced the effectiveness of traditional security systems. As a result, the current trend in security is to revert to a more secure mechanical solution and CELLMATE is at the foref ront of this movement.” 126


Wireless Dealer Magazine CITA 2013 Issue
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