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Wireless Dealer Magazine CITA 2013 Issue

W D M Building an Online Wireless Accessories Store Thinking about extending your brick and mortar store to capture a completely different audience online? Or maybe you would like to better service your existing store traffic using access to online inventory to avoid potential out-of-stock scenarios? Check out these tips, hints and ‘how to’s’ from Bazoing! By WDM Staff Do you depend on foot traffic for your wireless retail store … Really? If you’re still depending on foot traffic and print ads, you may want to ask yourself whether you’re getting all the digits you should f rom your digital business. There’s no shame, and you’re not alone, but it’s time to get serious and get into business in the 21st Century. Because today’s consumers, if they are not standing in your store, they are not going to ask your advice, instead they are going to Google. And it doesn’t take an oracle to know that your foot-traffic-dependent, print-ad buying, nicesignage storef ront has no chance for that sale, because you don’t have a website. If that’s the case, you are putting yourself at a distinct and unnecessary disadvantage. There is, of course, good news. In fact, there’s nothing but good news, because if you have little or no online presence, there is nowhere to go but up. The same rapid advancements in the products you sell have put a legitimate e-commerce website, fully linked to your local operation, easily within your reach. You don’t need a chain of warehouses or a block on the main boulevard to compete for customers online. With Southern California-based BaZoing! wireless dealer websites, for instance, you could be up and running with your own website - rivaling your wireless carriers’ web offerings - for as little as $50 a month. BaZoing! actually creates your own instant website with automatically loaded information on handsets and rate plans f rom your wireless carriers. It also comes with opt-in email lists, the latest industry news and, perhaps most importantly of all, your store and location information. It packs a lot of upside for a very down-low price. “ There’s no shame, and you’re not alone, but it’s time to get serious” 114


Wireless Dealer Magazine CITA 2013 Issue
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