Page 118

Wireless Dealer Magazine CITA 2013 Issue

W D M “Shipment revenues for smartphones are smartphones to take pictures (92 percent) or get directions (85 percent) while tablet owners mostly use their device to play games (78 percent) and watch videos (66 percent). Although the types of activities conducted on smartphones and tablets tend to vary, the types of apps used on a regular basis are relatively consistent across the two devices - social networking, games and weather. Apps geared toward more time-intensive activities such as games, books and education are more likely to be found on a tablet than on a smartphone where navigation and photo/video apps are more popular. Overall, individuals purchase or download approximately 13 apps on their smartphone and 15 apps on their tablet upon purchasing the device. Regardless of when they purchase, most consumers currently have approximately 28 apps downloaded on their device, using an average of nine of those apps regularly. expected to reach $37 billion in 2013, with more than 125.8 million units shipping to dealers, up 16 percent from 2012.” Smartphone owners indicate their use of some standalone devices has decreased. However, that’s not to say their single task devices are being replaced entirely. For instance, among 80 percent of smartphone owners who were using or are presently using a digital camera, 44 percent report using their digital camera less after purchasing a smartphone, while only seven percent have abandoned the device altogether. The standalone devices feeling the greatest As seen at the 2013 International CES and CTIA 2013, it is clear wireless technology has taken center stage on the consumer electronics (CE) stage. And it shows no signs of slowing down. CEA research finds smartphone sales will see continued growth in 2013 and will remain the primary revenue driver for the industry. Shipment revenues for smartphones are expected to reach $37 billion in 2013, with more than 125.8 million units shipping to dealers, up 16 percent f rom 2012. Tablet computers also are expected to see phenomenal growth. In 2013, unit sales of tablets are projected to surpass 105 million (up 54 percent), resulting in $35.6 billion in shipment revenue, up 22 percent year-over-year. The incredible smartphone and tablet sales growth illustrates consumers desire to stay connected at all times. According to the CEA study A Tale of Two Techs: Smartphone and Tablet Adoption and Usage, the majority of consumers are adopting smartphones and tablets in order to browse the internet (85 percent of smartphone owners, 92 percent of tablet owners) and to check email (89 percent of smartphone owners, 83 percent of tablet owners). Specifically, most consumers use their 104


Wireless Dealer Magazine CITA 2013 Issue
To see the actual publication please follow the link above