35 W D M Cash-in Holiday Sales by Upgrading Your Store’s Curb Appeal! Signage starts at the curb and ends at the checkout counter. By Michelle James As retailers prepare for the last quarter push, never underestimate the power of store signage. Rising above the clutter in our over-tweeting, multitasking, email overloaded world is even more challenging with social media in full force. So much information is coming at us at every turn. You may need to literally ‘flag’ down your customers this holiday season. Creating a ‘retail experience’ is critical to attracting your customer’s attention, keeping them interested in-store and feeling great at checkout. It all begins at the curb. The look and feel of each retail store begins on the outside. Signage is meant to attract attention. Simple colorful signage with clear messaging that is easy to read can positively impact sales. It is important that the message is short, as you have only about 3 seconds to gain customer interest. Store signage is the perfect silent salesperson. Reminding customers that wireless accessories make a perfect stocking stuffer, holiday office gift or secret Santa surprise seems simple. However, we took a look around last year and very few independent retailers were pushing wireless accessories as gifts while the branded corporate carrier stores were doing a great job at it last season.
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