OUTSOURCING CAMPUS MANAGEMENT
QA Higher Education
52 | THE PIE REVIEW | ISSUE #25
De Silva outlines what is called the One Curtin Vision, “a
network of fully developed campuses that allows us and our
students to better engage with global issues and challenges”.
Among specific examples, De Silva notes that “Curtin
Malaysia has significant research underway, much of
which is aligned to the needs of government and industry
in the region”.
He adds that through the establishment of Curtin Singa-pore
and Curtin Dubai, the university network “also now
has a range of new industry, governmental and research
partners in those respective regions”.
Miller also makes a point about diversity in student base,
but also diversity in income for the university, something that
HEIs are keen to attain.
Another established player in Australia active in this
space is ECA. Set up by a former international student,
Rupesh Singh, who has grown an education empire, ECA’s
expertise – and consequent USP for HEIs – lies in its stu-dent
acquisition capabilities in India, Southeast Asia, China
and in Latin America.
“This includes a large digital marketing team,” explains
Gavin Dowling, ECA’s chief operating officer, “a recruitment
team both in-country (India, Nepal, Vietnam, Indonesia,
China, Brazil, Colombia, Italy, Philippines) and based in Aus-tralia
which manages a large network of education agents.”
How partnerships happen
More often than not, partnerships arise organically. Kaplan’s
managed campus venture with the University of Adelaide
came after first being a pathway provider to them and then
the university’s preferred pathway provider.
Competing education provider, Navitas, echoes this
experience. “Usually there is already a relationship between
the university and the commercial partner, and this relation-ship
is leveraged to build the managed campus,” says Iain
Rothwell, the provider’s chief commercial officer.
“Increasingly, international students, in particular, are
demanding more niche subject areas. Teaching specialisms
and expertise in training in IT, technology, digital and cyber
subjects are at the heart of the QA group and are subject
areas that are attractive to students and learners.”
The plus point for the university here is the diversity of
courses. Northumbria University’s London campus is an
example of this, and courses around the specialisms mentio-ned
above are being offered as “differentiated from the main
campus,” says Miller, “providing the university brand reach
and recognition in these subject areas”.
Rebecca Lui, vice president, academic and operations
at Kaplan Hong Kong, concurs on Miller’s point about
reach. From her point of view, delivering courses overseas
“connects the universities with new academic and business
initiatives, providing for more research opportunities, more
funding, alternative insights and creative solutions for conti-nuous
Australia’s Curtin University is a definite pioneer in this
space. Further emphasising the cross-connected benefit is
Nigel De Silva, Curtin University deputy director of transna-tional
education & partnerships (overseeing sites in Malay-sia,
Singapore, Dubai and Mauritius).
Which campuses are managed?
Our list to which study sites
Ulster University, London
Ulster University, Birmingham
Northumbria University, London
University of Roehampton, London
University of Roehampton, Birmingham
University of Roehampton, Manchester
Middlesex University, London site
Middlesex University, Birmingham
Middlesex University, Manchester
Solent University, London
Solent University, Birmingham
Solent University, Manchester