For the period ended 30 November 2016
The last year has been a defining period for the Company relating to the specific initiative of securing
television coverage to raise the awareness of the sport and to use it as a vehicle to secure
The Company was already aware that this activity was generating new and increased levels of
external income but, unfortunately, still required internal funds to cover the full costs. However, it
was hoped that with the Test Matches being shown on ITV4 a major Free to View Channel and the
continued success of the Premier Threes on Eurosport that the dependency on own funds would
There was increased interest from companies to become involved but due to this being the first year
there was no viewing data available to secure investment, although the amount received was double
that of last year. In addition other companies were secured as Official Suppliers by being able to
add advertising boards at the televised events.
Positively the coverage was well received by ITV and Eurosport as the Test matches, combined,
reached 2.6 million viewers and over 300,000 viewed the Premier Threes Highlight programmes.
For nearly 3 million people to watch Indoor Bowls the promotion of the sport nationally is far beyond
what has been done and achieved since the formation of the Company.
However, the Company agreed that the current arrangements cannot continue and will only commit
to continued Television if external income is secured to return a profit on the events and or the
membership agrees that it is a core objective and supports it through affiliation fees.
On the Governance of the Sport the Company has continued with its commitment to reduce and
control expenditure. As is seen in the Financial Statements for the period a surplus of £8,370 has
been achieved. The accounts for this period have been produced this way due to the Company’s
decision not to commit to television, with the identified criteria being met.
Despite the control of expenditure and higher levels of commercial income the Company continues
to receive independent comment that it needs to seriously consider having higher and more
appropriate affiliation fees to maintain the current levels of business in the future.
The National Competitions programme concluded in the first half of the period and the Company
are appreciative of the support it received from the Area Secretaries and Clubs who hosted the
Alongside this the new structure and trial formats of National Competitions were implemented. The
Company accepts that how they did this could and should have been done better. The comments
received after the announcement and at the 2016 AGM Forum were taken on board and agreed
actions were implemented and communicated to the Membership.
The Company is committed to running the programme in ways which meets the current demands of
the competitors and is standardised across the whole Country. In doing this the communication
levels implemented will become the norm.
Development matters continue to be focused on facilities as regrettably more and more Local
Authorities are reviewing their provision of sport in their centres. One key area identified was the
utilisation of the indoor bowls facility and advice and guidance has and continues to be given to
those Clubs affected.
The provision of bursaries applied for and paid to individuals completing the Coach Bowls Level 1
and Level 2 Qualifications continues to increase.