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‘‘ ‘‘ 40 Innovative Health Magazine greatly-improved vision. With the old LASIK method we told patients to expect 20/40 or better; now it is almost always 20/20 or sharper.” Dr. Frantz believes in a strong team of specialists. “I know what I am good at, and want to surround myself with other professionals who are the best at what they do, so we have physicians on-staff who only do surgery on skin cancer or droopy eyelids, for example. We recently added Dr. Jeff Robin to do all LASIK correction operations. He is the first ophthalmologist in the country to actually have LASIK-correction performed on himself, and throughout his career successfully completed over 65,000 LASIK procedures and counting!” Dr. Frantz realizes this specialization concept is unique but he made a conscious decision to “focus on the quality of the care to our patients, and not the number of hours we work each week. We could double-down and be Jacks-of- All-Trades but that doesn’t provide the best result.” To remain the best means staying on the cutting edge of equipment as well as specialists, and Dr. Frantz is happy to announce they recently upgraded their LASIK laser system to WaveLight that enhances the percentage of sharper vision. “Most people have one shot to greatly improve their sight for life; when they consider it that way they want the best-possible treatment.” Dr. Frantz believes the kind caring empathy and comfortable warm environment nurtured at his locations are just as crucial as any machine. “People feel like they know me – I can’t tell you how many tell me how much they love the TV commercial with my Mom – so it is important that they know we care about them just as much. Our business may be eyes but we specialize in smiles! You get a pleasant voice over the telephone, people who are happy to answer your questions, and a homey atmosphere that ensures your comfort to the highest degree.” He relates that he is the patient of other doctors, and uses his experiences to welcome his own. “We discovered people who are dilated are thirsty so we put in a refrigerator, and circulate the waiting room offering coffee. I hate squinting at tiny TV screens so ours is huge. We provide fresh-baked cookies and patients have actually requested we move their appointment back a few minutes so they can get the next batch! No detail is too insignificant to enhance the safety of our people – the more relaxed they are, the better the odds of an optimal outcome.” Dr. Frantz finds it amazing his staff – “My Work Family” – now totals 114 as he began with just 3. “I worry sometimes we might get too big and lose that ‘certain something’ that is so crucial, so it becomes even more important to focus on the human side of our patients. People kid me all the time about how often they see our commercials and billboards and newspaper ads but the truth is we receive more new patients by word-of-mouth than any other source. That means the world to me and is the secret to how we really built our practice.” To keep your keen eye with the best mix of technology, compassion, and experience contact Frantz EyeCare at 239- 418-0999 or at BetterVision.net. Look for a feature on the new WaveLight System in the Fall 2015 edition of Innovative Health Magazine. Frantz EyeCare – they help you bring your life back into focus! Dr. Frantz believes the kind caring empathy and comfortable warm environment nurtured at his locations are just as crucial as any machine.


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