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Craft and Hobby Trade Show 2013

DID yOu KNOW? IN THe 2011 STaTe OF THe INDuSTry reSearCH STuDy, We FOuND: 60% type of craft related activityOverall, 60% of females aged14-80 years old take part in some The majority of participants indicated that they were self taught and had an intermediate level of skill in their favourite craft. The top activities undertaken include Hand Sewing, Quilting, Sewing, Knitting, Card Making, Cake Decorating and Scrapbooking. The majority indicated that they refer to their creative activity as a hobby. 87% activities for personal enjoymentThe majority of participantsindicated that they do these The average craft participant spends a little over $280 per annum on craft related activities and education. There were over 200 different types of supplies expected to be purchased by participants. the top 7 included... 19% Cotton/Thread 10% Fabric/Material 9% Art and craft tools 8% Accessories/Embellishments 8% Paper/Cardboard 7% Paints/Brushes 6% Wool/Yarn Source: Micromex Research 2011


Craft and Hobby Trade Show 2013
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