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Craft and Hobby Trade Show 2013

THe eVeNT CONTeNT reaCHING THe rIGHT buyer Attending the event needs to be both enjoyable and educational. To ensure buyers are engaged, activities are planned to keep them at the show including; To successfully access and deliver the audience, a phased, multi-layered marketing campaign is used. bEttER REtailinG ConfEREnCE sEssions Expertise Events already has the most comprehensive Experts will cover topical subjects to ensure they get the retail database in the country, established over 20 years most out of their business. of working with retailers in Australia and New Zealand. MastER Class sEssions Multiple communication channels will complement ‘Teach the Teacher’ classes where teachers of craft can and reinforce each other and include: learn with the latest products and techniques •Direct mail pRofEssional dEvElopMEnt CoRnER •Websites, e-mail marketing and social media This area will allow for career development resources •Telemarketing. made up of authorities and educational outlets for you to find ways to evolve yourself and train support staff See and hear from merchandising experts buyerS COMe WITH ONe THINGsWindoW/visual displayEhandisERC M nEtWoRK An industry drinks session will be held on IN MIND... TO buy & LearN! the floor on the night of Tuesday, February 26 to allow the informal celebration of the industry


Craft and Hobby Trade Show 2013
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