Our IDeNTITy Our FOCuS The name Craft and Hobby Trade Show says it all, a •Provide a viable and relevant marketing and trade show for the craft and hobby industries. The sales opportunity to act a conduit between buyers logo reflects that we live in a global market place and and sellers how Australia is positioned on the world stage. •Provide an international focus that negates the need for buyers to travel overseas – we bring the THe MarKeT •industries to networksellers to you!Provide an opportunity for the craft and hobby The retail market is highly competitive and has changed •Run educational streams aimed at delivering you significantly over the last few years. better results The emergence of online selling has changed the •Make it easy for retailers to access the total offering traditional selling environment of a shop front with in one place, without interrupting their normal place independent specialist retailers catering for the industry. of trade The two large chain-style craft stores focus on price •Provide more reasons than just ‘buying’ as the rather than uniqueness, and under deliver service to justification for attending their clientele. This has helped sustain the independent •To provide the entire spectrum – No matter how big suppliers, but with the changing nature of retail, having or small, all retailers have the same opportunity to see product – and enough of it – combined with education the total offering. differentiates them from chain stores. More and more retailers are using public exhibitions as their shop front to interface with consumers coupled with online trading.
Craft and Hobby Trade Show 2013
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