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2012 Report to Members

POLITICAL SUPPORT AND PUBLIC/POLICYMAKER OPINION Another goal is to achieve durable, bipartisan political support for nuclear energy, reflecting widespread public and policymaker confidence in nuclear energy. NEI’s public relations program in 2012 was named best among all trade associations worldwide and one of the 50 best in the world among all classes of organizations in a global awards competition, recognizing the Institute’s campaign to rebuild confidence in nuclear energy after the accident at Fukushima. • NEI briefed leading members of Congress and their staffs on a range of issues, including the industry’s response to Fukushima, the cumulative impact of regulation, consolidated storage of used nuclear fuel, cyber security, the Price-Anderson Act, small reactor funding, and energy and water development appropriations. • NEI strengthened bipartisan support for nuclear energy at the state level, winning support from the Democratic and Republican governors’ associations in energy policy white papers. NEI also earned recognition for nuclear energy policy positions from national and regional organizations representing state and local government officials and regulators, including support for allowing facility owners to recover financing costs for new construction before the plant begins operation. • With both major parties endorsing nuclear energy, NEI’s integrated governmental affairs and communications strategy for the national political conventions included scores of events, digital and regionally targeted mobile advertising campaigns, a Web-based toolkit of member resources, and speaker placements on media-sponsored energy panel discussions. NEI also generated timely media coverage in strategic outlets and placed op-eds on the role of nuclear energy in a balanced electricity portfolio in important media markets. • Public opinion research demonstrated high levels of recognition of safety at U.S. reactors (69 percent) and a continuing trend toward greater favorability to nuclear energy (65 percent). NEI President and CEO Marvin Fertel briefs financial analysts on the outlook for the U.S. nuclear energy industry. Top: Industry executives listen to a presentation at NEI’s Nuclear Energy Assembly, left. President Barack Obama delivers his State of the Union address, right. NEI PHOTO BY ANNA GOMEZ PHOTO COURTESY OF WHITE HOUSE NEI PHOTO BY ANNA GOMEZ


2012 Report to Members
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