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The Concrete Times May 2015

The CONCRETE Times • MAY 2015 3 The CONCRETE Times EDITOR Steven Callaghan Tel: 020 3086 9296 Ext 4 steven@marwoodevents.com ADVERTISEMENT MANAGER Anthony Kane Tel: 020 3086 9296 Ext 9 anthony@marwoodevents.com SUBSCRIPTIONS MANAGER Marianne Callaghan Tel: 020 3086 9296 Ext 1 marianne@marwoodevents.com The CONCRETE TIMES is published digitally 11 times a year with 1 special print version distributed only at The UK CONCRETE Show at the NEC, Birmingham, each February . IMPORTANT DISCLAIMER The responsibility for the content provided in the articles published in The Concrete Times and the opinions expressed are exclusively those of the author(s) concerned. Neither the publisher, Marwood Events Ltd, nor the Editor, is responsible for errors in the contents or any consequences arising from the use of information contained in it. ©Marwood Events 2015 FROM THE EDITOR Is it really the case that there is no such thing as bad publicity? Diamond drilling has been in the news recently but not in the trade press as we expect, but the weeklies and Sunday nationals. “There’s no such thing as bad publicity”! It’s an old expression isn’t it, but is it really true? I suspect that if we were to ask Ed Milliband whether if, given the chance, he would now not turn up for the press launch of the “Ed Stone”, I suspect he would have no hesitation in missing the chance to garner that particular bit of publicity, opting to stay at home to sort out his sock drawer. The recent safe deposit box robbery in Hatton Garden gives us the chance to examine the premise closer to home as it has been widely publicised that the holes made in the thick, reinforced concrete vault walls, through which the thieves slipped to gain entry to the vault, were made by an exhibitors diamond drilling rig. Whilst this is a technology and methodlogy that most readers of this paper will be very familiar with, the press in general were fascinated by it, with the Nick Ferrari show mentioning the manufacturers name and even the model number repeatedly and even going so far as to set up a ‘live” broadcast drilling session, by commissioning a specialist contractor to drill through reinforced concrete with an LBC team broadcasting 20 seconds worth of the noise to the nation! So, on the one hand, the equipment worked effectively, doing the job quickly and efficiently, to what must have been the great satisfaction of the users, in this case the robbers! But, on the other, the end result was a spectacular crime, so it’s hard for the manufacturer to beat the drum about how well the product performed! And yet........being the man Hitler turned to to design the VW Beetle has not done the name of Porsche much harm as an automotive brand, nor the designer of the Nazi SS uniforms, one Hugo Boss! Ironically, Nobel are now far better know for their peace prize than as a dynamite manufacturer whose products lead to the death of many in the 20th Century. You’ll note I haven’t mentioned the name of the diamond drilling equipment manufacturer here - I think I’ll leave it to them to answer the question posed! Steven Callaghan, Editor Tel: 020 3086 9296 Ext 4 steven@marwoodevents.com


The Concrete Times May 2015
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