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SBW Issue 11 Jeneth Blackert

My Daughter’s Health Crisis Inspired Me to Start My Business My Daughter’s HEALTH CRISIS INSPIRED ME to start my Business By Toni Bissell My daughter Camille’s diagnosis with type 1 diabetes at age 10 was the life-changing. From that day on, Camille would have to wear a medical ID bracelet. This was a challenge because the ID bracelets at that time were boring and she knew it! The bands came in only a few colors and the tagswere permanently attached.So when the bracelets got tattered and worn, you had to buy a whole new one.This was costly for a single mom living on an unsteady income as a personal trainer. But even more troubling, Camille gotsick of wearing the same bracelet every day and I was worried she might stop wearing it altogether, which would be disastrous if she was ever in an accident. The push I needed was delivered by a friend who owned a successful body jewelry company. One day, I told him my idea for cool medical jewelry 57 | SavvyBizWomen that kids would enjoy wearing. He said he didn’t have time to do it but that I should!I went home that night and started my research into what would eventually become my company, N-Style ID. Millions of people around the world wear medical ID jewelry for a wide range of chronic health conditions including diabetes, allergies, asthma, hearing or sight impairment, autism, epilepsy and more. If there’s an emergency and the patient is unable to speak, their medical ID tag communicates life saving information. Ensuring kids wear their ID bracelets is vitally important. I became obsessed with creatingsomething special that my daughtercould be proud of. Camille had been through so much, first learning to manage her condition and then having to put up with classmatesteasing her about it. Mama Bear went into overdrive! After three or four months of investigating the market and coming up with ideas, I had a plan. The biggest challenge?Money. We were so broke, I had to ration groceries and hide food so we would have enough to last the week. Taking my daughters to dinner and a movie was out of the question. The best I could do was a video rental once a monthas a family treat. So the idea of starting a business was scary. I finally decided to take a second mortgage on a small condo I owned and got down to work. Inspirational Mompreneur


SBW Issue 11 Jeneth Blackert
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