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SBW Issue 11 Jeneth Blackert

Books That Make Us Unstoppable The Entrepreneur Mind Books That Make Us Unstoppable! By Aritra Majumdar 45 | SavvyBizWomen THE ENTREPRENEUR MIND: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs Coming from one of the well-known entrepreneurs in the world of technology, the book’s claim to impart 100 ideas in the space of 130 pages still appeared somewhat unrealistic to me. Equally strange was the structuring of the book, with there being 100 sub-topics divided into seven sections, each of which seemed to follow the other in no apparent order. Add to these the run of the mill title, and I was almost shutting the book before I began reading. Thankfully, once you persevere past the equally run of the mill introduction (“This book is an attempt to add a fresh and practical perspective to the wealth of knowledge available about how to be an entrepreneur”, etc.), Johnson’s approach to the entrepreneurial question becomes interesting. As mentioned, he divides the book into seven parts – Strategy, Education, People, Finance, Marketing and Sales, Leadership and Motivation. One would think that Motivation would come first and strategy later, but each of the sections are self-suf


SBW Issue 11 Jeneth Blackert
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