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SBW Issue 11 Jeneth Blackert

We’re natural at building trust and rapport, and that’s what is required of copy. The bottom line is, that’s how I kind of got into the business. I was learning from these guys who tell you to use their formula, because it’s worked for over 100 years. This is what works, don’t mess with it. They were right; it absolutely worked. I got great results for my clients; great results for myself, but I started getting feedback from people who were drawn to me, who said – “I don’t like that long copy. I don’t read all that stuff; it just sounds so over the top and hype-y.” Women use both lobes of the brain and spend more time picturing things in their minds before making a decision. They have 11% more neurons for language and hearing as well as a larger hub for language and emotions. Men use only one side of the brain at a time and have 2 ½ times more brain space devoted to sex than women do. Men also have larger primitive areas of the brain that trigger fear and aggression. Marketing is largely based on psychology so the more you know, the stronger your marketing can be. Understanding biology is key to success in marketing. I’ve built trust with my online friends who expect Building Strong Trust and Rapport in Your Market CLICK HERE to get Lorrie’s free guide: “The Secret Sauce to Sizzling Copy: 39 | SavvyBizWomen me to give them the very best answers to any questions. You see, you can’t use tricks to sell your product or service and expect loyalty. Trust and authenticity are not just good ideas but critical to women in particular. What’s so wonderful about our world today is men are embracing more of their feminine or conscious side and women are experimenting with their masculine or power side. So we really have the best of both worlds. Yet, you can’t underestimate the hard-wired difference both genders will always have with communication. So you want to come at your target market speaking the same language. With women, that language is about trust. This is all literally about masculine versus feminine energy. Neither is bad or good. They just are. And what’s so wonderful about our world today is men are embracing more of their feminine or conscious side and women are experimenting with their masculine or power side. So we really have the best of both worlds. Yet, you can’t underestimate the hard-wired difference both genders will always have with communication. So you want to come at your target market speaking the same language. With women, that language is about trust. Online Copywriting.” Lorrie Morgan-Ferrero of Red Hot Copy is an industry trailblazer in the world of copywriting. Her background as a journalist and an actress prepared her for the level of wordsmithing and psychology necessary to persuade with words. She takes established copywriting formulas and adds her own spice to the mix for proven increases in conversions.


SBW Issue 11 Jeneth Blackert
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