A Man’s Drive: Fight competition for tribe status and survival, plus win choice of mate and pass on genetics. That’s his instinct. The more conquests, the better for survival of DNA. A Woman’s Drive: Survive by being taken care of by provider, not being difficult, bonding with other females to create community & raise healthy offspring. That’s her instinct. Take time to choose mate because women don’t have as many potential pregnancies/options in life. • Naturally men are more single-focused on the individual. It’s about getting ahead and winning. • Women are more community focused on the group. Women don’t want to see a loser. Everyone wins. Kumbaya. Another thing you should keep in mind if you’re marketing to women is we make decisions very differently than men because our brain circuitry is very different. Women are naturally multi-taskers while men are better at focusing on one thing at a time. Men and women are built differently but we are all subject to falling for a smooth marketing 38 | SavvyBizWomen Building Strong Trust and Rapport in Your Market ploy. We are fooled every day and our fears make us pass on our best ideas.Men may keep a poker face but they also fall for the deal of the day. If we’re science projects for the behavioral economics experts then let’s make sure we have the tools to follow the path like we’ve seen on television by sticking to the green line marking your way to success. Just stay on the path. In your business you have mere seconds to gain trust and rapport from visitors to your website. It’s essential, then, that your marketing copy includes not only the facts and figures about the product you’re promoting, but also the emotional effect that a product will have on your prospect. • How will it make her feel? • Does it make her smarter, happier, more appealing to others, less worried, more relaxed, have peace of mind, and so on? • Tell your buyer how the product will improve her life. Your attention to her emotions will also improve your bottom line.
SBW Issue 11 Jeneth Blackert
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