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SBW Issue 11 Jeneth Blackert

Building Strong Trust and rapport IN YOUR MARKET by Lorrie Morgan-Ferrero Trust and authenticity are not just good ideas but critical to women in particular. Now I want to give you a reference that’s going to help you in all your marketing decisions when it comes to reaching either the male or female market. It comes down to how both genders are hard-wired to make not just purchasing decisions, but ALL decisions. Ready? Psychology Today said, “We inhabit our high-tech world with Stone Age minds because there has not been enough time to change our psychology to match our environment.” In other words we’re just cave people driving around in fast cars and talking on cell phones. So here’s how I’d like you to think of the two genders. Trust me, this is a huge observation because it speaks volumes about how to reach either gender, but particularly women. 37 | SavvyBizWomen Building Strong Trust and Rapport in Your Market


SBW Issue 11 Jeneth Blackert
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