Create your expert solution system which sells your programs and packages for you. Having your own system enables you to deliver your transformation in a way that your clients or customers can really see the value of. It allows you to easily organize your information in a way that doesn’t overwhelm you or your clients. You also become known for a specific system or method and this adds another layer to your magnetic brand. Step 4. Get Set With the Tech To Build Your List You need an online marketing funnel! This starts with your magnetic websiteand is the exciting bit where you capture the names and emails of the lovely people who are drawn to download your gorgeous free giveaway. Many people allow themselves to get stuck here with the technical aspects but that’s really the simple bit because you can pay someone to do it. The most challenging part is having your brand and marketing message in place. Step 5: Promote. Promote. Promote! Generate leads and publicity. You feed your prospect attraction funnel with your unique marketing 7 Steps to Turn Fantasy Thinking Into Your Profitable Magnetic Brand to get Rachel’s free gift “14 Essential Steps for a Magnetic Website that Attracts Perfect Clients on Auto-Pilot.” 34 | SavvyBizWomen game plan so people are downloading your free gorgeousgiveaway on a daily basis to find out more about your expert solution system. It doesn’t have to be complicated but you need to create a plan and be consistent with it because if you’re not generating leads on auto-pilot every day you find yourself in the feast or famine cycle of always having to worry where your next client is coming from. This is also how you make life more in line with your fantasy by not having to be out chasing the business all of the time! Step 6:Publish Your Expertise. Boost your credibility and authority with the “expert factor”which creates a virtuous circle of success. The more you’re featured the more amazing people want to feature you. Set your magnetic website up so the right people come to you but help your Expert Factor along by reaching out and being alert for opportunities in your niche so you can collaborate with your expertise. Content creation and publishing is the key to developing your expert factor and that could be anything from a blog post, a podcast, interviews, articles in fabulous magazines like this one, right through to your expert book or signature expert digital product. CLICK HERE Rachel Henke is the bestselling author of “The Niche Expert.”Visit www.Rachelhenke. comto learn more about Rachel’s virtual coaching & done-for-you solutions for entrepreneurial experts to boost their expert factor with a magnetic brand whilst creating a life of freedom, purpose and profits.
SBW Issue 11 Jeneth Blackert
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