is why so many sell it and so many more buy it. What you’ll find if you study the coaches who sell thousands of products is that they work extremely hard to make it happen. You’ve only to look at a guru style launch to see just how much emailing and persuasion goes on to get you to buy the magic bullet. They also usually have other resources that you may not have or even want such as a big team of outsourcers or employees. Don’t Go After a Business Model That Doesn’t Suit Your Lifestyle Goals What concerns me is that so many coaches, consultants and service business owners with a very weak business model or no clients at all think that by making a digital product all of their cash flow and client attraction problems will magically disappear. Remember that you have to be willing to pay the price to win the prize! The reality is that if you don’t know how to sell one to one how can you magically know how to sell one to many? 32 | SavvyBizWomen 7 Steps to Turn Fantasy Thinking Into Your Profitable Magnetic Brand 3 Questions to Ask Yourself If You’re Slipping Into The Fantasy Thinking Trap 1. Do you find yourself thinking it will all work out but you’re not doing anything different to help it along? 2. Are you hopping from one digital product to the next hoping to discover the secret sauce that will finally show you how to break through? 3. Do you spend a lot of time thinking about the success you want to attract but when you look at your calendar there are no pro-active steps there for you to take? The truth is we need to take consistent action, not just fantasize about the future. The future is now. What action steps will you take today to make your fantasy a reality?
SBW Issue 11 Jeneth Blackert
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